Eric Ross - CRUSH

Eric Ross - CRUSH

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In early December, I witnessed something amazing. It made me lose sleep. I could NOT forget it. It was a rough video of an artist I didn't know performing an effect I had never seen.

He held a borrowed soda bottle in his hands, and on his command, it completely collapsed. In the days that followed, I learned that that artist was Eric Ross, and the effect was CRUSH.
In the months that followed, our creative team - led by Dan White - worked closely with Eric in refinement of what we believe looks like a true miracle. Over the past several weeks, we've released a series of teasers hinting at it, and tonight we can confirm it. CRUSH is coming.
You focus your attention. You stare with intent and precision. And suddenly, and slowly, the bottle begins to crush. They hear it. They feel it. It happens without warning, entirely under your control.
The DVD teaches TWO complete methods, shot on location with street performances in the heart of Times Square, New York City. Perform it with a borrowed bottle. A Coke bottle. A Pepsi bottle. A water bottle. Any bottle. Hold the bottle in your hands. Put the bottle in your spectator's hands. Put the bottle on the table. The choice is yours.


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